01

About Me

With over 15 years of experience across diverse design disciplines, I specialize in partnering with cross-functional teams to create engaging, user-centered experiences that deliver measurable results. My expertise lies in modern UX/UI principles for web and mobile, crafting high-quality digital products that seamlessly integrate customer needs with business objectives.


I’ve had the privilege of collaborating with leading clients and industries, including Canada’s largest sports broadcaster (TSN), Crave.ca (streaming), and MTV (entertainment), as well as global brands like Ford, Microsoft, Sony, Budweiser, Coca-Cola, and Samsung. My process combines research, visual design, and a passion for user-centered design to produce functional, data-driven, and visually stunning solutions.


I’m driven by a commitment to solving meaningful problems creatively and thoughtfully, ensuring every interaction is intuitive, seamless, and even delightful. I have a particular passion for data visualization, transforming complex information into insightful and visually compelling experiences.


Beyond design, you’ll find me exploring emerging tech trends or cheering on my favorite team—The Arsenal. Come on, you Gunners!

02

Work Experience

FEB, 2022 - Current

Senior Product Designer, TSN

Spearheaded the design of the TSN Betslip in partnership with FanDuel Sportsbook, increasing engagement on pre-game and live game pages by 20% and an increase of 12% in premium subscriptions. Designed the Multiplex, a video hub that allows users to watch up to six live feeds simultaneously, resulting in a 35% increase in viewership during the March Madness launch and a 15% growth in subscription plans. Transformed complex sports analytics into intuitive and engaging visualizations, boosting user understanding and interaction with sports data.

FEB, 2022 - Current

Senior Product Designer, TSN

Spearheaded the design of the TSN Betslip in partnership with FanDuel Sportsbook, increasing engagement on pre-game and live game pages by 20% and an increase of 12% in premium subscriptions. Designed the Multiplex, a video hub that allows users to watch up to six live feeds simultaneously, resulting in a 35% increase in viewership during the March Madness launch and a 15% growth in subscription plans. Transformed complex sports analytics into intuitive and engaging visualizations, boosting user understanding and interaction with sports data.

FEB, 2022 - Current

Senior Product Designer, TSN

Spearheaded the design of the TSN Betslip in partnership with FanDuel Sportsbook, increasing engagement on pre-game and live game pages by 20% and an increase of 12% in premium subscriptions. Designed the Multiplex, a video hub that allows users to watch up to six live feeds simultaneously, resulting in a 35% increase in viewership during the March Madness launch and a 15% growth in subscription plans. Transformed complex sports analytics into intuitive and engaging visualizations, boosting user understanding and interaction with sports data.

SEP, 2017 - FEB, 2022

Senior Product Designer, Bell Media

Collaborated with Product and Engineering on the Crave website/app redesign (iOS, Android, tvOS), achieving a 13% sales increase, 20% longer average sessions, and a 12% decrease in bounce rate, boosting user retention. Revamped the CTV website to improve user experience across web, app, and 10ft platforms, resulting in a 48% boost in online traffic and content engagement.

SEP, 2017 - FEB, 2022

Senior Product Designer, Bell Media

Collaborated with Product and Engineering on the Crave website/app redesign (iOS, Android, tvOS), achieving a 13% sales increase, 20% longer average sessions, and a 12% decrease in bounce rate, boosting user retention. Revamped the CTV website to improve user experience across web, app, and 10ft platforms, resulting in a 48% boost in online traffic and content engagement.

SEP, 2017 - FEB, 2022

Senior Product Designer, Bell Media

Collaborated with Product and Engineering on the Crave website/app redesign (iOS, Android, tvOS), achieving a 13% sales increase, 20% longer average sessions, and a 12% decrease in bounce rate, boosting user retention. Revamped the CTV website to improve user experience across web, app, and 10ft platforms, resulting in a 48% boost in online traffic and content engagement.

APR, 2011 - SEP, 2017

User Interface Designer, Bell Media

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

APR, 2011 - SEP, 2017

User Interface Designer, Bell Media

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

APR, 2011 - SEP, 2017

User Interface Designer, Bell Media

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

MAY, 2009 - APR, 2011

Web Designer, CTV Globemedia

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

MAY, 2009 - APR, 2011

Web Designer, CTV Globemedia

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

MAY, 2009 - APR, 2011

Web Designer, CTV Globemedia

I championed a user-centric approach to product design. By spearheading collaborative efforts to streamline playlists and discovery features, I contributed to a 25% increase in user engagement with personalized recommendations. My ability to translate music passion into intuitive design solutions, while fostering open communication and inclusivity within the design team

JAN, 2007 - MAY, 2009

Web Designer, MTV

Designed and worked with development to launch the MTV website across Canada to grow online advertising. Created digital marketing materials with major brand partners to increase revenue and build brand credibility.

JAN, 2007 - MAY, 2009

Web Designer, MTV

Designed and worked with development to launch the MTV website across Canada to grow online advertising. Created digital marketing materials with major brand partners to increase revenue and build brand credibility.

JAN, 2007 - MAY, 2009

Web Designer, MTV

Designed and worked with development to launch the MTV website across Canada to grow online advertising. Created digital marketing materials with major brand partners to increase revenue and build brand credibility.